WHAT IS SEO | INTRODUCTION
Search Engine Optimization or in short SEO is a process of improving the visibility of a website or a webpage in search engines via the “natural” or un-paid search results. SEO helps in the promoting websites ranking in various search engines. The more frequent a site appears in the search results list, the more visitors it will receive from the search engine. SEO considers how search engine works and analyze how people perform searches. The webpage is optimize to make them more search engine-friendly to achieve higher positions in search results. Optimization may involve content editing, HTML editing, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
SEO helps increase traffic to a website and to achieve higher ranking in search engines without paying anything. A website has to be relevant to a particular search term or known as relevant keyword in order to get higher placement in search results. It is crucial for all business, small, medium or large, to take into consideration how your website performs in major search engines and directories. If you underestimate the importance of search engines and the ranking process, your competitors will gain an edge over you. It is essential that you understand the significancy of search engine and which items are important in SEO.
Major Search Engines:
1 ) Google
2 ) Yahoo
3 ) Bing
SEO Facts Breakdown:
1) You don’t pay for getting listed in google, or other search engines.
2 ) Google spiders this link, finds your site, and indexes the home page of your site, and will come back to spider the rest of your website if all your pages are linked together.
3 ) Avoid duplication of content. It can gets you penalized.
4 ) Avoid targeting too many different keywords. Focus on few relevant keywords is far more effective than targeting a bunch of irrelevant keywords.
5 ) Fresh content, frequently update information in a website.
6 ) Nothing in life is guaranteed. Target top 30 in few particular keywords instead of number one in every keywords.
7 ) Continually to maintain and optimize website. Search engines and internet are constantly evolving, so does optimization.
8 ) Linked up with social medias such as Facebook, Twitter, Youtube and more.
Start Optimizing your Website now!
Consult CNY SEO consultant.